What Does the Blue Artichoke Mean?

The blue artichoke represents our passion for films that reflect the intense and complex sexual desires of women. At least of the honest, modern, and open-minded women we know.

Artichokes have represented unbridled female sexuality and aphrodisiacs since the time of the ancient Greeks and Romans. Artichokes were forbidden to 16th century women because it was feared that they would become dangerously overwhelmed by sexual feelings.  Catherine de Medici is rumored to have made artichokes “famous” by defying these cultural constraints and openly praising and eating (in great quantity) her beloved artichokes. And of course, like petals of roses, many people see in the petals of artichokes a similarity to women’s genitalia.

The color ‘blue’ alludes to the term “blue movie,” a nickname in English for a wide variety of early erotic films. Some of the world’s first films at the end of the 19th century were considered racy explorations of modern sexuality, although bare ankles and light petting seem tame by today’s standards. By the first decade of the 1900’s, filmmakers were creating explicit “blue movies” featuring couples making love and exploring their sexuality in ways never before shown on film.  Thus, sexuality and cinema have historically been intimately intertwined.